“medikit is part of our daily routine from morning to night. I can make changes from home, and my team immediately sees what needs to be done.”
Linda Reeves
Owner, Pharmacist & Nutrition Coach
Ahrtor-Apotheke
Ahrtor-Apotheke in Bad Neuenahr is anything but ordinary. With boldness and creativity, owner Linda Reeves has transformed it into an innovative space where healthcare is not just dispensed but reimagined holistically. Combining professional expertise with personal passion, she’s reshaped the traditional pharmacy model through modern concepts, a podcast on women’s health, and the use of the medikit platform.
Challenge
A new direction after personal upheaval
After separating from her husband, Linda Reeves found herself at a turning point. The conventional pharmacy model felt outdated, uninspiring, and no longer aligned with her vision. The challenge was to align her personal identity with an innovative business concept while guiding the team and day-to-day pharmacy operations into a new, digital future. On top of that came the need to simplify processes, establish clear structures, and maintain oversight despite a growing list of responsibilities.
Solution
Digital structure for clear, transparent workflows
By implementing medikit, Linda Reeves laid the foundation for a clear and digital operational structure. The pharmacy has now established a centralized, transparent system to manage everything from task assignments and internal communication to quality protocols. With automated inventory, a sleek online shop, and active social media, it’s fully geared toward the future. One of the biggest advantages? Flexibility. Linda can update documents from home, and the team sees the changes in real time. Digital checklists ensure that everyone knows what needs to be done, whether it’s emptying the mailbox or cleaning routines. This approach not only reduces errors but also builds team trust.
“medikit is part of our day-to-day routine from morning until night. For example, I can update a document from home, and my team at the pharmacy sees it right away. All tasks are recorded digitally in medikit from emptying the mailbox to the cleaning checklist, QM guidelines in the handbook, and so much more..”
Linda Reeves
Owner, Pharmacist & Nutrition Coach
Ahrtor-Apotheke
Result
Visibility, impact and a sense of purpose
Thanks to its digital transformation, Ahrtor-Apotheke has established itself not only as a modern local pharmacy but also as a digital brand. Its online shop is now a key part of its business model, already fully prepared for e-prescriptions. The team benefits from clear processes, confidence in digital tools, and a stronger sense of collaboration. Linda Reeves leads with a purpose. As a “web pharmacist,” she shares her knowledge through podcasts and digital content, informing and inspiring a wider audience.
Winning the German Pharmacy Award in 2019 (Deutscher Apotheken Award) validated her innovative approach and became a launching pad for new projects, speaking engagements, and collaborations.
