“medikit plays a big role in how we lead. We document feedback and goal-setting sessions, so nothing gets missed. And we share team moments through medikit Moments, – it’s a great way to keep everyone involved.”
Knut Freese
Founder
Zahnzentrum Freese + Kollegen
With the introduction of medikit and the long-term collaboration with renowned leadership coach Verena Faden, Zahnzentrum Freese is fully committed to shaping a modern and effective practice culture. In this interview, we dive into how the leadership coaching by Verena Faden and the digital team communication come together in daily practice management. Knut Freese, who co-founded the dental center in 2021 with his wife Anika, shares how these two elements complement each other seamlessly.
Leadership in everyday practice – Modern strategies & tangible impact
One of the key goals of our leadership strategy was to establish a clear management structure and effective operational workflows. Verena Faden advised us to define clear communication paths and responsibilities. Her coaching gave us the tools to give direction, lead with confidence, and provide constructive feedback. We learned the importance of filtering information and resolving issues early, before they escalate. Overall, working with Verena helped us strengthen our leadership approach and sparked positive momentum within our team.
How medikit drives successful practice management
medikit has become a cornerstone in how we communicate. We’ve set clear rules: messages in medikit are functional, not personal or emotional. This distinction makes a huge difference. The ability to communicate anytime and from anywhere with medikit has significantly improved our workflow. It’s reduced misunderstandings and improved team interaction. This approach has helped us avoid misunderstandings and strengthen team interaction. As a result, our in-person conversations can now focus more on meaningful feedback and sensitive topics. By digitizing our routine communication, we’re making the most of our time together and get more value out of face-to-face time.
Open and digital team communication
To promote open, respectful communication, we integrate Verena Faden’s principles of appreciation and dialogue into our daily routine. As employers and leaders, we make a conscious effort to listen, take team input seriously, encourage everyone to bring their ideas to the table, and promote creative solutions. One example is our Instagram initiative, which started as a team member’s idea and has grown into a great way to engage with our patients. Throughout this process, Verena’s approach to appreciation and openness played a key role by encouraging the team to share their ideas and put them into action.
medikit also plays a key role here as a modern, user-friendly platform that’s fully embraced by our entire team. Ideas can strike anytime, anywhere. With medikit—especially the mobile app—we can quickly capture input, even in the middle of a busy day. And thanks to the culture of openness and appreciation we’ve built, that input doesn’t get lost: it turns into something valuable.
Employee motivation through involvement
To keep team engagement and satisfaction high over the long term, we’ve developed several proven strategies. A key element is involving our team transparently in decision-making processes. We also hold biannual feedback sessions focused on each team member’s personal growth. On top of that, we use small, everyday gestures, like fresh fruit or team activities, to boost everyday motivation. We aim to keep things casual and friendly, while still following a clear and structured approach. That’s why we use medikit to support these efforts. Feedback and development goals are documented, so they don’t get lost, and special team moments are shared via medikit Moments, through snapshots or short videos—so everyone can take part. This ongoing dialogue helps us stay connected and support each team member’s individual development. Ultimately, our goal is to create an environment where everyone can grow and actively contribute to the success of the practice.
A positive and supportive work environment
With the support of medikit and a values-driven leadership mindset, we’ve created a workplace where all employees feel truly comfortable. We focus on respectful communication and a clear set of values. We’ve also defined clear rules and shared values that guide us as a team. medikit plays a central role in this: it’s an excellent communication tool that empowers us to collaborate transparently and efficiently. We place strong emphasis on education and personal development for each team member. While we’re proud of how far we’ve come, we remain open and curious, always striving for excellence in everything we do.
About Verena Faden
Verena Faden is a leading expert in appreciative leadership in the healthcare sector. With extensive experience as a personality development coach, team builder, business coach, personal coach, Enneagram trainer, communication expert, and business mediator, she brings deep insights and practical tools. Her approach centers on respect, support, and collaboration, and she helps teams and leaders grow into their full potential. Verena Faden emphasizes the importance of collaboration and team strength, and she is deeply committed to fostering successful teamwork in healthcare settings.
