“Once you hit 15 to 20 team members, it becomes nearly impossible to keep communication running smoothly the old-fashioned way.”
Dr. Fabian Göckler
Founder & CEO
ZahnärzteMG
As founder and CEO of the software company rose GmbH, Dr. Fabian Göckler of ZAHNÄRZTEMG in Mönchengladbach firmly believes that cloud solutions are essential tools for running a successful dental practice. In this interview with medikit, the dentist, business economist, and practice consultant shares why tools like medikit and rose metrics are the perfect complement to traditional practice management systems.
Challenge
Staying organized while scaling
Dental practices often begin on a small scale. When it’s just one dentist and a few assistants, informal, face-to-face communication is the norm. However, growth changes that dynamic, and every new hire raises the bar for how well-organized a practice needs to be. Eventually, the structure that once worked begins to crumble under the weight of a growing team.
I often hear from dental teams with 15 to 20 employees that things just don’t run as smoothly anymore. Organizational and communication issues start creeping in, leading to a gradual drop in team morale. And if the practice expands to a second location, these challenges become even more visible. At that size, maintaining effective communication through verbal exchange alone simply isn’t realistic anymore.
Solution
medikit as a cross-site communication tool
To connect our team across multiple sites, we turned to medikit. It gave us exactly what we needed: intuitive tools for fast communication and simple organization. With medikit, we share updates, manage tasks, report repairs, and distribute important info, everything in one place. I was thrilled when I discovered this amazing and diverse tool during a job interview, by pure chance.
One knowledge hub for all locations
Working across multiple locations makes a shared knowledge base essential. For us, that’s the medikit digital handbook. It keeps all our processes, SOPs, and information centralized and up to date. Whenever questions come up, our team knows to check the medikit handbook articles first. And if an article is missing, someone adds it to the handbook. That’s how we build knowledge together, continuously and across the board. I especially value the transparency medikit offers, I can see who’s read what. Plus, it makes maintenance requests and communication super-efficient across all locations.
rose metrics: Smarter Insights & Benchmarking for dental practices
With our rose system, we’ve built a powerful tool that captures large volumes of high-quality data, what I like to call our “data treasure.” The system allows for detailed, date-specific analysis. But with so much detail, it’s easy to lose sight of the bigger picture or miss what’s urgent and truly relevant. That’s exactly where rose metrics steps in. Our cloud-based solution unlocks the full value of your practice management data, making it easier, and often even possible, to answer critical business questions.
Is one all-in-one tool really the answer?
Everyone dreams of that one perfect solution, a “silver bullet” that solves every problem. Most practice management systems provide a solid foundation for day-to-day operations, but they fall short when it comes to specific needs. That’s why we rely on complementary tools like medikit and rose metrics, solutions that dive deeper where standard systems stop. Together, these two platforms cover the core areas of practice leadership: medikit drives communication, knowledge sharing, maintenance, and collaboration across the practice. rose metrics enhances dental workflows with advanced features for benchmarking and business intelligence. We help dental teams gain clarity, make smarter decisions, and manage their practice more effectively.
The power of cloud-based solutions
For me, the future is clearly cloud-based. I still remember starting in my practice over ten years ago. We had a double-digit number of servers, and every new application meant adding more. The servers were noisy, generated heat, and required constant maintenance. The IT technician practically lived at the office. It was expensive, time-consuming, and just not worth the effort. With a cloud-based setup, you’re not only saving space and cutting costs, you’re also reclaiming time that would have otherwise gone into managing IT instead of caring for patients.
Another big advantage? Security. Cloud providers are legally required to meet the highest standards of data protection. As doctors, we shouldn’t have to be experts in IT security. I’d rather focus on my patients and leave that responsibility to professionals specializing in it.
“As doctors, we shouldn’t have to be experts in IT security. I’d rather focus on my patients and leave that responsibility to professionals who specialize in it”, so Dr. Fabian Göckler.
Conclusion
medikit and rose metrics are two powerful tools that support daily operations and long-term success in dental practices. They strengthen processes, build structure, and drive results. We rely on structured feedback to continuously evolve our products with real input from experienced users. That’s how we make our customers measurably more successful.
